AESOP

Founded in 1987, the Australian brand Aesop pioneered the concept of organic skincare based on natural plant ingredients, integrating a "rational" life philosophy that emphasizes both internal and external well-being. It stands as a unique force in the beauty industry. The brand’s founder, who started as a hairdresser, has always advocated that "caring for the environment equals protecting oneself," promoting the reduced use of polluting chemical products. Due to the use of fresh, seasonal materials, slight variations in the color and scent of the finished products have become a distinctive feature of the brand. While Aesop is a pioneer in organic skincare, it does not rigidly reject synthetic ingredients, instead rationally incorporating safe and effective components like panthenol and sodium lactate. The minimalist, apothecary-style packaging, simply printed with the product name, ingredients, and usage instructions, is both thoughtful and functional. The amber glass bottles protect against UV rays, reduce moisture loss, and prevent spoilage, while Aesop encourages customers to refill and reuse them. The brand’s boutiques feature high-tech, modern designs, with products stored in refrigerated cabinets to maintain freshness, and a three-month shelf life after opening.